EMAIL MARKETING CAMPAIGNS

Force 4 Computing are highly experienced in designing and sending on your behalf responsive, marketing email campaigns.  They render very well, on any sized device.  We also offer SMS messaging.

 

We can manage your contact lists, via a sign up form if required.  We can personalise your campaigns and include a pre-header to be more effective, and include any social media and unsubscribe links.  We then track and produce reports so you can see how successful your campaign performed and which engagement and acquisition strategies are working better.  These include statistics such as the percentage open rates, click throughs and bounces  (please see the glossary of meanings below).

WHY OUTSOURCE YOUR EMAIL MARKETING TO FORCE 4?

Force 4 send email campaigns from our own dedicated IP address, which means Force 4 build their own reputation so your email has enhanced delivery success.  Most email marketing companies will send your campaign with a shared IP address, which are likely to be ruined by other senders sending spam.  Our “double opt” in feature makes email signup GDPR compliant, cuts out spammers and builds quality lists.  We can also provide the relevant code for a form to be embedded in your webpage to collect data if required.

 

Delivery rates are also significantly improved as we configure domain keys and SPF records on your own domain from which we mail out from, on your behalf.

 

Force 4 are proud to say that their email campaigns have a much higher than industry average open rate of 38.46%, (compared to 20.81%*).  Our Click through average rate is almost twice the national average of 4.43%, compared to 2.43%*.

*National Comparison :  Mailchimp 2018

OUR COMPETITIVE PRICING

An idea of our pricing ...

 

If artwork is supplied for the mailing:  £30-50 per campaign (no maximum contacts)

F4 to design artwork in-house: price on application, please get in touch for a no obligation quotation.

SMS MESSAGING

F4 also offer the sending of bulk text messages.  Promote time-sensitive and special events by sending SMS marketing campaigns to a contact list.

 

Sending reminder text messages is a great way of making sure that people don’t forget their appointments!  90% of SMS messages are read within 3 minutes of receipt and SMS messages have a whopping 98% open rate*

 

✔️ Reliable delivery

✔️ Direct line to the customer

✔️ High engagement

✔️ Compliments your email marketing strategy

 

*https://techjury.net/stats-about/sms-marketing-statistics/

STATISTICS - FAQ

What is an “Open rate”?

This is a contact who has opened your newsletter at least once, and has accepted to download its content (including images).

 

You have to distinguish between "openings" (which can be multiple) and "unique openings".

 

What is a “Click through rate”?

 

This is a contact who clicked at least once on a link in your newsletter.

 

What is a "Bounce"?

 

The term "bounce" refers to a message that has failed to be delivered and resulted in an error message. There are two types of bounces: "soft bounces" (ex: the recipient's server is unavailable or their inbox is full) and "hard bounces" (ex: non-existent address or blocked email address).

 

Note: Force 4 Computing automatically blacklists contacts that result in hard bounces.

 

What is the "Click-to-Open Rate"?

The click-to-open rate of your campaign is your contacts' number of clicks divided by the number of openers. There are three kind of rates that will allow you to analyse your campaign's effectiveness.

The click rate is the one you must maximise: It directly represents your campaign's effectiveness.

 

This means that the click-to-open rate represents the effectiveness of your e-mail's content: Whether it's interesting and relevant to your contacts.

 

What is the Heat Map?

 

The Heat Map shows the "hot" and "cold" areas of your email. Hot areas had the most activity and Cold had the opposite. You will never get the same number of clicks on each of your links. This difference may be due to your links and the interest that your readers on them, or even the arrangement of your newsletter: some areas being more visible than others.

The Heat Map is very useful for learning what your contacts like and how to improve your marketing efforts. For example, you can work on areas of your email that have not been successful, and use links in areas with more activity, etc.

PLEASE DO GET IN TOUCH WITH US IF YOU REQUIRE ANY FURTHER INFORMATION.